FirstClick Blog
Maximizing results from your business websiteFirstClick Web Solutions
Friday, February 27, 2009
Saturday, February 21, 2009
ma WebCenters Demonstration Video
FirstClick Web Solutions is proud to offer the MA WebCenters 4.0 internet business platform to our customers. With MA WebCenters, businesses get a comprehensive online solution that includes a feature-rich website, customer relationship management (CRM), and e-commerce for your webstore.
The following 13-minute video is a quick overview of the major features of the MA WebCenters solution.
TIP: Click on the markers in the timeline to skip to a specific section.
To learn how the MA WebCenters solution can help your business get more customers and increase sales, click here or give us a call at 1-888-878-1909.
The following 13-minute video is a quick overview of the major features of the MA WebCenters solution.
TIP: Click on the markers in the timeline to skip to a specific section.
To learn how the MA WebCenters solution can help your business get more customers and increase sales, click here or give us a call at 1-888-878-1909.
Friday, February 13, 2009
Copyright Infringement Myths
Current technology makes it fairly easy to combine material created by others - film and television clips, music, graphics, photographs, and text - into a website. Just because you have the technology to copy these works does not mean you have the legal right to do so. If you use copyrighted material owned by others without getting permission, you can incur liability for hundreds of thousands dollars in damages.
Many third-party works you might find on the internet (including photos and clipart) to use on your website are protected by copyright. Using copyrighted material without getting permission - either by obtaining an "assignment" or a "license" - can have disastrous consequences. An assignment is generally understood to transfer all of the intellectual property rights in a particular work (although an assignment can be more limited). A license provides the right to use a work and is generally quite limited.
You will not need to obtain a license to use copyrighted material if:
While you are free to copy public domain material that you find on the Net, generally you should not use copyrighted material without getting permission from the copyright owner -- whether you find the material on the Net or in a more traditional medium (book, music CD, software disk, etc.).
Internet Myth #2: Anyone who puts material on a Web server wants people to use that material, so I can do anything I want with material that I get from a Web server.
Individuals and organizations put material on a Web server to make it accessible by others. They do not give up their copyright rights by putting material on a Web server. Also, the person who posted the material may not own it.
Internet Myth #3: It's okay to copy material from a Home Page or Web site without getting permission.
Much of the material that appears in Web sites and Home Pages is protected by copyright. If you want to use something from someone else's Home Page or Web site, get permission unless permission to copy is granted in the text of the Home Page or Web site.
Internet Myth #4: It's okay to use copyrighted material in my Web site as long as no one has to pay to visit my Web site.
Unless your use of the copyrighted work is fair use (see Fair Use, later in this article), you need a license to copy and use the work in your Web site -- even if you won't be charging people to view your Web site. (You also need a public display license.)
Internet Myth #5: It's okay to make other people's copyrighted material available on my Web server so long as I don't charge people anything to get the material.
Copying and distributing copyrighted material without permission can be copyright infringement even if you don't charge for the copied material. Making material available for others to copy can be contributory infringement.
Summary
All of the art and graphics that FirstClick Web Solutions uses on the websites we create is either properly licensed or is custom-created in house. However, if you want to add new images to your site yourself, be sure that either:
Many third-party works you might find on the internet (including photos and clipart) to use on your website are protected by copyright. Using copyrighted material without getting permission - either by obtaining an "assignment" or a "license" - can have disastrous consequences. An assignment is generally understood to transfer all of the intellectual property rights in a particular work (although an assignment can be more limited). A license provides the right to use a work and is generally quite limited.
You will not need to obtain a license to use copyrighted material if:
- It meets “fair use” requirements (like many non-commercial applications such as education, research, or news).
- It falls under public domain (works that are not protected by copyright).
- It involves factual statistics or other data.
Internet Myth #1: If I find something on the Net, it's okay to copy it and use it without getting permission.
While you are free to copy public domain material that you find on the Net, generally you should not use copyrighted material without getting permission from the copyright owner -- whether you find the material on the Net or in a more traditional medium (book, music CD, software disk, etc.).
Internet Myth #2: Anyone who puts material on a Web server wants people to use that material, so I can do anything I want with material that I get from a Web server.
Individuals and organizations put material on a Web server to make it accessible by others. They do not give up their copyright rights by putting material on a Web server. Also, the person who posted the material may not own it.
Internet Myth #3: It's okay to copy material from a Home Page or Web site without getting permission.
Much of the material that appears in Web sites and Home Pages is protected by copyright. If you want to use something from someone else's Home Page or Web site, get permission unless permission to copy is granted in the text of the Home Page or Web site.
Internet Myth #4: It's okay to use copyrighted material in my Web site as long as no one has to pay to visit my Web site.
Unless your use of the copyrighted work is fair use (see Fair Use, later in this article), you need a license to copy and use the work in your Web site -- even if you won't be charging people to view your Web site. (You also need a public display license.)
Internet Myth #5: It's okay to make other people's copyrighted material available on my Web server so long as I don't charge people anything to get the material.
Copying and distributing copyrighted material without permission can be copyright infringement even if you don't charge for the copied material. Making material available for others to copy can be contributory infringement.
Summary
All of the art and graphics that FirstClick Web Solutions uses on the websites we create is either properly licensed or is custom-created in house. However, if you want to add new images to your site yourself, be sure that either:
- You own the images (because you created or photographed them).
- You have licensed the images for use on the web (using a source such as istockphoto.com).
- The images are in the public domain and/or fall under "Fair Use".
Experts Stress Importance of a Web Presence
Writer Bill Sass at Canada's Calgary Herald is trumpeting the importance of a Web presence for all businesses, no matter what their size-especially during economic turmoil!
"It's important...for business, especially small business, to remain viable by using every marketing device within their means-including a presence on the Internet."
Sass interviewed Web expert Kyle Loranger, who specializes in helping businesses with online solutions. Loranger said, "I think there's a fair bit of pressure on local companies to set up some sort of Web site."
And that pressure's just going to keep building! As Sass explains, it's "just something the increasingly tech-savvy public expects in an era where "shopping around" involves more than a trip to the mall or a finger stroll through a phone book."
Consumers want the most convenient way to access information about businesses, and research is repeatedly revealing that the Web has become their premiere resource! Sass says people are turning to the Web to search out products and services, "and, at the least, they want to know what the business sells, hours of operation, location and if there are any sales going on."
"It's important...for business, especially small business, to remain viable by using every marketing device within their means-including a presence on the Internet."
Sass interviewed Web expert Kyle Loranger, who specializes in helping businesses with online solutions. Loranger said, "I think there's a fair bit of pressure on local companies to set up some sort of Web site."
And that pressure's just going to keep building! As Sass explains, it's "just something the increasingly tech-savvy public expects in an era where "shopping around" involves more than a trip to the mall or a finger stroll through a phone book."
Consumers want the most convenient way to access information about businesses, and research is repeatedly revealing that the Web has become their premiere resource! Sass says people are turning to the Web to search out products and services, "and, at the least, they want to know what the business sells, hours of operation, location and if there are any sales going on."
Saturday, February 7, 2009
Now offering Spanish websites
FirstClick Web Solutions is now offering Spanish-language website and e-commerce solutions in addition to the English, Mandarin, and Cantonese support we already offer. Not only can you get a complete customer-facing website in Spanish, but our Design Center and Customer Support have Spanish-speaking representatives on staff to support you!
In addition, we are also expanding internationally and can build and deploy websites for Mexico-based businesses.
In addition, we are also expanding internationally and can build and deploy websites for Mexico-based businesses.
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