Experts Stress Importance of a Web Presence

Writer Bill Sass at Canada's Calgary Herald is trumpeting the importance of a Web presence for all businesses, no matter what their size-especially during economic turmoil!

"It's important...for business, especially small business, to remain viable by using every marketing device within their means-including a presence on the Internet."

Sass interviewed Web expert Kyle Loranger, who specializes in helping businesses with online solutions. Loranger said, "I think there's a fair bit of pressure on local companies to set up some sort of Web site."

And that pressure's just going to keep building! As Sass explains, it's "just something the increasingly tech-savvy public expects in an era where "shopping around" involves more than a trip to the mall or a finger stroll through a phone book."

Consumers want the most convenient way to access information about businesses, and research is repeatedly revealing that the Web has become their premiere resource! Sass says people are turning to the Web to search out products and services, "and, at the least, they want to know what the business sells, hours of operation, location and if there are any sales going on."