Customers like receiving email newsletters

The marketing services firm Epsilon reported recently that retailers greatly benefit from using e-mail to reach out to opt-in customers and visitors on their mailing list. Here's what Epsilon found:

• 56% of shoppers are more likely to buy from a retailer who sends them e-mail
• 48% of shoppers surveyed said they feel "more loyal" to a store after receiving an e-mail from that business
• 52% said they have a more "favorable opinion" of the companies that send them e-mail
• 87% said e-mail is a great way to get information from companies about new and upcoming products

If you are a FirstClick Web Solutions customer and have not taken advantage of the powerful newsletter feature of our e-commerce module, you are missing out on an incredible marketing tool. With just a few clicks, you can send professional e-newsletters that will draw those favorable responses that the Epsilon study describes!

Click here to read the Epsilon article.