Friday, April 17, 2009

Promote Your Business with iPhone Coupons

Actor Greg Grunberg, who you've seen in Heroes, Lost, Alias, and Felicity, has launched a new company called Yowza! that allows businesses to post coupons that appear on iPhone users' phones when are physically near your business.

I think this is a great idea and yet another way to generate business using new technology. Put a "Got Yowza?" link on your website. If you have a physical location with walk-by traffic, put a sign in your window "Check your iPhone for discount coupons! Ask inside."

Check out the video from GeekBrief.tv:


Thursday, April 16, 2009

Small Businesses Seek Solutions Online

Market researcher Bredin Business recently surveyed 50 leading marketers and 741 SMBs (small and medium-sized businesses) about their online and offline media preferences. Some of their key findings were:
  • SMBs top business challenges are finding new customers, managing costs, and retaining current customers.
  • Marketers continue to shift their efforts to the internet. Efforts put towards offline tactics will remain about the same in 2009 verses a significant increase in online efforts.
  • Online efforts slated to grow the most are Social Networking, Resource Centers, and Search Marketing.
Here are some of the 2009 initiatives that SMB's cited: