Internet Retailer reports that online retailers based in the UK saw sales increase 30% in December compared to 2007. That's a huge increase in contrast to the overall decrease in sales of 3.3%. The analysts view this as primarily an indication of shoppers delaying their online purchases closer to Christmas given that November internet sales only grew by 9.5% from the previous year.
Regardless of how you interpret the data, it is clear that online shopping is a growing trend and retailers without a online store are at a significant disadvantage.
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Wednesday, January 14, 2009
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