Wednesday, January 14, 2009

Small Business Owners not Reducing Online Marketing

A recent article from eMarketer.com reports that most small businesses plan to increase or continue investing in online marketing methods despite a shrinking economy.

25% of respondents reported that they planned to increase spending on Social Networking. Other top investment areas are email marketing, company websites, and e-commerce.

What I find particularly shocking in these results is how many small business do not invest in online marketing techniques at all! A full 38% don't even have a website.

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