Despite a weak economy and slow holiday buying season, consumers spent more money online than they did in stores compared to the previous year. Three categories: Sport & Fitness; Video Games, Consoles & Accessories; and apparel & Accessories grew in 2008 compared to 2007. Most other categories fell, but online sales still outpaced overall sales across the board.
Here are a few highlights from the
research compiled by comScore:
- Apparel & Accessories--Online: 4% increase. Overall: 19-21% decline
- Consumer Electronics--Online: 5% decline. Overall: 26% decline
- Jewelry & Watches--Onine: 24% decline. Overall: 34% decline
ComScore chairman Gian Fulgoni concludes "For an online holiday shopping season that recorded a disappointing 3-percent decline in sales, a positive note is that e-commerce trends outperformed overall consumer spending in several product categories, which is to say that e-commerce continued to capture an increasing share of consumers’ wallet...when the consumer economy eventually does rebound, e-commerce is poised to benefit from its emergence as an important consumer sales channel."
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